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With a greater need for retailers to hang onto their customers, entice shoppers back, and win new ones against the competition, the ability to utilise data effectively to be nimble and to drive the decision-making process at every stage is critical.

For brands looking to offer customers a simple, low-cost, friction-free experience in-store, or get to know their customers’ preferences in depth and build a digital service to meet their needs, leveraging data analytics, artificial intelligence, and machine learning tools should be at the top of their list.

This whitepaper explores how retailers and their support networks are utilising data analytics, visualisation, and machine learning, what the obstacles are to success and the results of those investments.

It also shares experiences from two of the industry’s IT leaders, exploring how they have used advanced analytics to improve performance, identify problems, maximise opportunities, and boost their profits.